Tuesday, January 6, 2009

Real Estate investor leads

Okay, let's talk about realistic customer contacts, and how we can find potential customers.
For the sake of this article, I think that it's important that we state right up front that these tactics can be used by anyone. You don't have to be a real estate agent or mortgage broker.
Okay, that being said, let's move forward. The first thing you have to do when looking for new clients or customer contacts is make sure that everyone you know is aware that you are looking for just that. New clients.
So, start in your backyard. Talk to friends, family, associates, and colleagues. Ask them if they know anyone that wants to invest in real estate, purchase real estate, or whatever service you do pertaining to real estate. For example, if your gardener or a landscaper ask someone if they know someone who maybe in hotel or apartment management that may be looking for new gardener to tend their landscaping. The same thing can be done for someone who works in the pool and spa service industry.
Networking is absolutely critical to find fresh clients. Don't be afraid to offer say, a bird dogging fee. Paying someone to be a bird dog for you is a tried and true way of getting new leads for clients.

Advertising
When comes to advertising, every penny spent must be spent well. This being said, it's always the goal when having advertising to make a dollar for every dollar you spend at a minimum. If you have a real estate office, mortgage office, handyman, electrician, appraiser, home inspection business, or anything else that deals with real estate or real estate services. You must have some advertising.
The goal was advertising is to have your ad in a position where it is a long term placement. This can mean various locations on the Internet, such as directories, or established high traffic websites.
When it comes to real estate take in consideration that you have two audiences that are looking for you. The first member of the audience is the first time home buyer. This is the person that is looking specifically for you and your services to either purchase a home or maintain one.
The second member of this audience is the real estate investor. This is the individual that is basically the bread-and-butter of every professional in the real estate services or real estate profession. Typically they are looking to build a team of people that they can use on a regular basis. They will look for good real estate agents to bring them good deals, mortgage professionals who can find them a way to fund the that hard to fund loan, landscapers and handyman that will help them fix up that “fixer” property for a reasonable fee.
Think about it if it costs you $5000 in a year to advertise in a location that brings you $20,000 additional revenue. Isn't that a good investment on your part? Typically, I look for advertising it costs less than $500 a year.
Websites I would recommend advertising on for real estate professionals are as follows:
www.investor411.org this website allows you to place your name address and basic contact information online for free. If you're interested in having a link to your company website as well as background information on your company and an advanced listing. It's only $200 a year. This web site has over 200,000 companies listed on it and until 2008 was a private investor resource for real estate investors only.
www.investclubUSA.com this website is a small investor friendly Web community that focuses specifically on putting investors and investment projects together. There is no fee for this website. It is highly recommended, however, that upon joining. You fill out a membership profile completely to include all available information that you would like someone to use to contact you or your company.
The benefit of using sites, such as the above mentioned, is the fact that they cost very little that can potentially return a good profit for you. When you consider that the average burns up more than $400 in fuel costs a month. Spending $200, potentially on 24 hour day advertising is a sound investment.
Currently, real estate professionals all over the country are scrambling trying to make ends meet. Low cost 24 hour day advertising is the current trend is picking up steam. You no longer have the time to post flyers or door hangers that will just be torn off and thrown away.
Think about advertising 24 hours a day, seven days a week, focused on people that are looking for your services. That's the beauty of being online and working online with advertising.
For additional ideas and tactics read RE Leads: where are they hiding?

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