Okay, let's talk about realistic customer contacts, and how we can find potential customers.
For the sake of this article, I think that it's important that we state right up front that these tactics can be used by anyone. You don't have to be a real estate agent or mortgage broker.
Okay, that being said, let's move forward. The first thing you have to do when looking for new clients or customer contacts is make sure that everyone you know is aware that you are looking for just that. New clients.
So, start in your backyard. Talk to friends, family, associates, and colleagues. Ask them if they know anyone that wants to invest in real estate, purchase real estate, or whatever service you do pertaining to real estate. For example, if your gardener or a landscaper ask someone if they know someone who maybe in hotel or apartment management that may be looking for new gardener to tend their landscaping. The same thing can be done for someone who works in the pool and spa service industry.
Networking is absolutely critical to find fresh clients. Don't be afraid to offer say, a bird dogging fee. Paying someone to be a bird dog for you is a tried and true way of getting new leads for clients.
Advertising
When comes to advertising, every penny spent must be spent well. This being said, it's always the goal when having advertising to make a dollar for every dollar you spend at a minimum. If you have a real estate office, mortgage office, handyman, electrician, appraiser, home inspection business, or anything else that deals with real estate or real estate services. You must have some advertising.
The goal was advertising is to have your ad in a position where it is a long term placement. This can mean various locations on the Internet, such as directories, or established high traffic websites.
When it comes to real estate take in consideration that you have two audiences that are looking for you. The first member of the audience is the first time home buyer. This is the person that is looking specifically for you and your services to either purchase a home or maintain one.
The second member of this audience is the real estate investor. This is the individual that is basically the bread-and-butter of every professional in the real estate services or real estate profession. Typically they are looking to build a team of people that they can use on a regular basis. They will look for good real estate agents to bring them good deals, mortgage professionals who can find them a way to fund the that hard to fund loan, landscapers and handyman that will help them fix up that “fixer” property for a reasonable fee.
Think about it if it costs you $5000 in a year to advertise in a location that brings you $20,000 additional revenue. Isn't that a good investment on your part? Typically, I look for advertising it costs less than $500 a year.
Websites I would recommend advertising on for real estate professionals are as follows:
www.investor411.org this website allows you to place your name address and basic contact information online for free. If you're interested in having a link to your company website as well as background information on your company and an advanced listing. It's only $200 a year. This web site has over 200,000 companies listed on it and until 2008 was a private investor resource for real estate investors only.
www.investclubUSA.com this website is a small investor friendly Web community that focuses specifically on putting investors and investment projects together. There is no fee for this website. It is highly recommended, however, that upon joining. You fill out a membership profile completely to include all available information that you would like someone to use to contact you or your company.
The benefit of using sites, such as the above mentioned, is the fact that they cost very little that can potentially return a good profit for you. When you consider that the average burns up more than $400 in fuel costs a month. Spending $200, potentially on 24 hour day advertising is a sound investment.
Currently, real estate professionals all over the country are scrambling trying to make ends meet. Low cost 24 hour day advertising is the current trend is picking up steam. You no longer have the time to post flyers or door hangers that will just be torn off and thrown away.
Think about advertising 24 hours a day, seven days a week, focused on people that are looking for your services. That's the beauty of being online and working online with advertising.
For additional ideas and tactics read RE Leads: where are they hiding?
Tuesday, January 6, 2009
Tuesday, December 30, 2008
Real Estate investment NIGHTMARE!!!

Checklists checklists checklists. I now use more checklists then I ever did before when it comes to my investments.
Okay so couple years ago I invested in 1940 “ ish” craftsman style house. It was a quaint little house, cute little front yard, cute backyard, quiet neighborhood, the type of place where people walk their little doggies on leashes down the street smiling at everybody.
The interior house was just as cute as the outside. Beautiful wood floors hidden underneath horrible carpet, large windows, and a huge kitchen. All I had to do was add some paint …add some landscaping and that was it.
WRONG!!!!
Everything was going great until... The electric went out! This was my major introduction to “old wiring.”
Follow link below to “a story that I wish I had read before I bought the house”….
Electrical Issues with fixers
Wednesday, December 17, 2008
Real estate investing tactics...
If you have any intrest in real esatate investing you are going to have one major thing you will need above all else...LEADS.
Doesnt matter if your a investor or a agent/broker..it always come down to the same thing...you need to know where the deals are in order to pass them on...or take advantage of them yourself.
R.E. Leads article
Doesnt matter if your a investor or a agent/broker..it always come down to the same thing...you need to know where the deals are in order to pass them on...or take advantage of them yourself.
R.E. Leads article
Tuesday, December 9, 2008
Have you ever noticed????

So this morning I am having coffee with a group of Real Estate professionals...and as you can imagine the topic turns to the current economic crisis we are in.
Our group is made up of real estate agents, a broker or two, one man who owns multiple mortgage houses as well as two (full time)commercial and residential, real estate investors..of which I am one.
The vast majority were expressing concern over how the new loans will not be as user friendly to the investor...how the decline of credit will kill off a new generation of buyers etc etc...
Now being one of the older ones in this little coffee clutch, I sat back and just listened to the conversation of controlled panic.
Comments ranged from the waste of money on the "bailouts" to the impending doom of the increase in taxes.
When out of nowhere I hear Robert (the other full time investor) ask the big question:
"So instead of worrying about yourselves, what are you doing about your clients...both new and old???
The silence actually hurt your ears. He went on to talk about how the art of Real estate investing has seen these pitfalls before...and people still manage to invest.
But he wanted to know about how these RE "professionals" were helping the client bases they had already built. Had any of them called old clients to see if they could be of some help??? Could they look at doing a restructured loan for them??? Did the client need to list a property????
One of the younger members of the group made the comment about not wanting to be "yelled at by a client over the current market conditions"....to which the reply was..."At the time you first worked for them did you do the best for the client that you could have??? or did you do the best for your commission?"
Needless to say I left our monthly "meeting" with a very different feeling as when i went in.
I was reminded that we the real estate profession is a service based career...and it is our job to server our clients as best we can.
Friday, December 5, 2008
Real Estate investors looking at HELOCS

So like most real estate investors...you maybe wondering how to carry on with your "Real Estate investing plan".
Everyday we hear about more goverment bail outs...more banks making less loans...and the over all plummeting of our economy.
Here is a article that helps explain the HELOC loan (Home Eguiity Line Of Credit). Please PLEASE PLEASE (do you get the sense of concern here)Please do your research before you consider one of these...THEY ARE NOT GOLDEN parachutes.
Here is the link:
Is an Equity Line of Credit the Answer to Your Financial Needs?
Thursday, December 4, 2008
News on commercial investments
Here is a great video that was sent to me by a fellow investor...might want to take a look.
Commercial concerns in Real Estate
Here is another from the same source.
Market info on Commercial RE....good video
As always I suggest going to my Real Estate investing information to get more info...do you homework.
Commercial concerns in Real Estate
Here is another from the same source.
Market info on Commercial RE....good video
As always I suggest going to my Real Estate investing information to get more info...do you homework.
Monday, December 1, 2008
Real Estate investing- your BIG 3 MIND TOOLS!!
Well my real estate investing friends...one holiday down..one more to go. I hope everyone has had a good holiday season so far. I am sorry about not droping notes as often as I hoped to but life has had some other callings as of late...But anyway.
Ok. So. The BIG 3 MIND Tools.
Mind tools are just ways to look at things around you. To be honest the tools are not specific to any given subject. (However for the sake of the topic..we are going to use then for Real Estate investing.)
1) ACCEPT FAILURE!!!! This is a VERY hard one to understand...let alone commit yourself to. Now what this means is that you need to understand that YES you can loose money. Ok...thats it... I want you to accept that this indeed can happen. ( Calm down...Im not done yet) Now...once you have accepted this...you can move forward with your real estate investing.
Most of the time when we as a human being, loose something we value, we tend to remember the steps we took that cost us that loss... and when you remember how the events unfolded you tend to notice where you could have taken steps that could have prevented it. So loss is not always bad.
Ok...now do you see my point. The Best lessons in life (and investing) are always gonna cost you something.
2) Commit to "Finding a way" "But Doc...I want to invest but I dont have any money." BING BING BING BING..WRONG ANSWER!!!
Go out and find the property you want to invest in..do the homework on it...price it out...holding costs... repair value...etc. Then Look for the money. It is far easier to walk in to a room full of strangers and get money for a investment you have outlined...then walk in and just ask for a blank check.
When you want to learn something bad enough, get something bad enough...you find a way dont you??? "Find a way."
3) Dont think your the smartest person in the room
Ok this one is the most important of all three. Just because you have read every blog/book/investment website...etc. doesnt mean you are the smartest person in the room when it comes to investing. I know some top notch Real estate agents who cant find an investment to save themselves...but they can talk you into buying a million dollar house.
You need to understand upfront that investing is a TEAM sport!! I will always drill this home. To be a really prosperous investor you need a team...this is NOT A SOLO event.
Mortgage Brokers, Real Estate Agents, Inspectors...etc etc...you need a team or a way to find these people.
Use web groups to ask around. Join REI Clubs. Drop a few dolloars and join a service to use the MLS.
You will not ever know everything you need to know to make a investment flow with out a hitch however, you can talk to people with the expertise in the areas you find problems in.
Use online resources for networking. Find out who is recommended for what? Need a good plumber because you dont know anything about plumbing in a 1945 craftsman home? Find one.
As always I will list a few links at the bottom for various services...USE THEM.
Now go out and invest.
Real estate investing information resources:
Tons of information from agents to brokers to title companies from all over the country. Real Estate investing information and resources
Mortgage info / real estate loan:
local and state loan information
Ok. So. The BIG 3 MIND Tools.
Mind tools are just ways to look at things around you. To be honest the tools are not specific to any given subject. (However for the sake of the topic..we are going to use then for Real Estate investing.)
1) ACCEPT FAILURE!!!! This is a VERY hard one to understand...let alone commit yourself to. Now what this means is that you need to understand that YES you can loose money. Ok...thats it... I want you to accept that this indeed can happen. ( Calm down...Im not done yet) Now...once you have accepted this...you can move forward with your real estate investing.
Most of the time when we as a human being, loose something we value, we tend to remember the steps we took that cost us that loss... and when you remember how the events unfolded you tend to notice where you could have taken steps that could have prevented it. So loss is not always bad.
Ok...now do you see my point. The Best lessons in life (and investing) are always gonna cost you something.
2) Commit to "Finding a way" "But Doc...I want to invest but I dont have any money." BING BING BING BING..WRONG ANSWER!!!
Go out and find the property you want to invest in..do the homework on it...price it out...holding costs... repair value...etc. Then Look for the money. It is far easier to walk in to a room full of strangers and get money for a investment you have outlined...then walk in and just ask for a blank check.
When you want to learn something bad enough, get something bad enough...you find a way dont you??? "Find a way."
3) Dont think your the smartest person in the room
Ok this one is the most important of all three. Just because you have read every blog/book/investment website...etc. doesnt mean you are the smartest person in the room when it comes to investing. I know some top notch Real estate agents who cant find an investment to save themselves...but they can talk you into buying a million dollar house.
You need to understand upfront that investing is a TEAM sport!! I will always drill this home. To be a really prosperous investor you need a team...this is NOT A SOLO event.
Mortgage Brokers, Real Estate Agents, Inspectors...etc etc...you need a team or a way to find these people.
Use web groups to ask around. Join REI Clubs. Drop a few dolloars and join a service to use the MLS.
You will not ever know everything you need to know to make a investment flow with out a hitch however, you can talk to people with the expertise in the areas you find problems in.
Use online resources for networking. Find out who is recommended for what? Need a good plumber because you dont know anything about plumbing in a 1945 craftsman home? Find one.
As always I will list a few links at the bottom for various services...USE THEM.
Now go out and invest.
Real estate investing information resources:
Tons of information from agents to brokers to title companies from all over the country. Real Estate investing information and resources
Mortgage info / real estate loan:
local and state loan information
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